Our Chapel Street store holds a special place in our hearts. For us, it was one of the first stores we opened and it was in one of our favourite streets in Melbourne.
Five years later it was time to give our Chapel Street store a bit of a facelift, bring it up-to-date and build in our latest optometry services. We consider ourselves locals now, so to help with the store renovations, we enlisted renowned Melbourne artist Tom Gerrard. Inspired by our ‘Look Different’ ethos, Tom created a two-storey high mural featuring characterful faces sporting sunnies. This striking artwork is designed to be a local landmark and a statement of what we stand for. Inside the store, Tom’s faces feature in and around our walls amongst our new fixtures and fittings.
To celebrate the re-opening, we held a party in the store with locals and friends of the brand. We listened to tunes played by Natalie Daws & Martyn J shared in a few Bailey Brew’s, and left holding a limited edition Tom Gerrard x Bailey Nelson tote.