Sun like it hot

From cat eye to classics.

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New Optical

Fresh new optical styles have landed.

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Tint it. Your way.

24 tints (almost) endless possibilities.

learn more here

Shop Now. Wear Now. Pay Later.

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Eyecare the way it should be.

Hand crafted and beautifully made. Frames from $145.

High Quality. Fair Price.

The best quality we can, using the most efficient methods we can, at the fairest price we can.

Craftmanship and cool.

We design our glasses in Sydney and we pore over every detail from the beginning.  They're the best looking frames you'll own and they'll make you look good too.

Down-to-earth and simple.

We're passionate people who are dedicated to bringing you authentic, affordable, quality eyecare, beautiful frames and an inviting experience.

The Journal

World Sight Day

Did you know 95% of blindness is treatable and preventable? That's why Bailey Nelson's Eyecare Director, Robyn, is trekking from Lukla to Everest B...
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Tropicola

With our hometown of Bondi being so close to our hearts, we thought it would be a great opportunity to work together and fit out the Tropicola team...
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Abbey Withington

We've collaborated with Leeds-based illustrator and graphic designer Abbey Withington on some designs around the theme (and our motto) ‘Look D...
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Unidays

Student discounts now available online & in store

find out how here

@baileynelson