Meet Bobby

Equal parts angular and round

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Eyewear done right BN

Starting at $145. Because eyewear should be affordable, simple and enjoyable.

Gouge-free pricing

We won’t gouge your eyes or wallet. We keep things fair by cutting out the middlemen and focusing on what actually matters. Anti-scratch, tick. Anti-glare, tick. Spare change for your avocado toast, tick.

Made with integrity

A fair price means nothing if your frames aren’t the best you’ve ever owned. We design everything ourselves and partner with world class factories to develop our components, materials and signature details.

A truly enjoyable experience

We make everything to do with your eyes simple and fun. We love helping you find your new favourite frames, and we won’t trick you into buying something you’ll regret once you walk out the door.

Winter Sun

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Shop Now. Wear Now. Pay Later.

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Our frame for smaller faces

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What Our Customers Think

The Journal

A guide to exploring Manly in the winter

Our heart may lie in Bondi, but lately we’ve had our sights set on another seaside city. We’re stoked to be opening a brand new Bailey Nelson store...
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OKENYO

Whether you know OKENYO from her acting roles (including a coveted gig on Play School), her acclaimed theatre work or her enigmatic pop/neo-soul ...
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