HBF members!
Exclusive offers, just for you.
HBF members get 1 pair no gap from the $189 range.*
Including single vision lenses with anti-reflective and hard coating. T&C's apply.*
HBF members get 1 pair no gap from the $189 range.*
Including Everyday Multifocal lenses, with anti-reflective and hard coating. T&C's apply.*
HBF members get 2 pairs no gap from the $249 range.*
Including Single vision 1.5 lenses, with anti-reflective and hard coating. T&C's apply.*
Get 15% off non-prescription polarised sunglasses and contact lenses*
T&C's apply.*
HBF members get 20% off lens extras*
T&C's apply.*
Hi, nice to meet you!
We’re Bailey Nelson, and we’re here to provide eye care the way it should be; without compromise. We do this with award winning customer service, high quality frames designed right here in Australia with fit and style in mind at a fair price and with full service optometry in all 60+ stores. Because we don’t think you should have to sacrifice style and comfort for service and care.
So come in and experience the Bailey Nelson way for yourself, we’ll look after you.
Bringing joy to eye care by keeping quality high and prices low so you can turn a prescription into a celebration.
A complete product
Frames and standard single vision lenses ready to go from $189. Anti glare and scratch resistant treatment coating included too.
We design our frames in Australia
Our design team in Sydney are working across the seasons creating incredible on-trend frames so you’ll always look a million bucks.
Full service optometry in every store
Book a bulk billed eye test for prescriptions and eye health. Our staff can fit frames perfectly to your face.
Custom-made just for you
Each of our prescription products is custom made just for you, and we tailor our experience to help you find the perfect pair.
Terms and conditions
HBF special offers