Our focus is delivering the
best value for money in the world.
Our design vision is to create beautiful, modern and iconic products made with the best and most responsible materials that never go out of style. By overseeing every step of the process, we ensure that we only ever produce products that we’d be proud to show our friends and family.
DESIGN
Designed in-house, in Sydney
Every Bailey Nelson frame is designed in-house, where our team puts together mood boards for inspiration, sketches initial designs, and maps out product details for prototyping.
By drawing inspiration from current trends and bygone eras, their design vision intuitively honours the past whilst provoking the future.
MATERIALS
We source the highest quality materials
Although we’re obsessive about making beautiful products, function always comes before fashion. From custom-designed cellulose acetate to ultra-lightweight titanium, we use nothing but premium materials for our frames.
Our acetate
This frame is made from acetate, a natural cotton (yep, they are plant based) that is comfortable but also very malleable, ideal for heating and cooling to get the perfect fit. We source all our acetate from an industry renowned company with over 150 years of experience in producing premium quality acetate.
Our metal components
Our hinges are intricately designed by German engineers and manufactured in China.
The details
From our custom wire cores and the BN wordmark to our face shape engravings and wave pattern (an homage to coastal roots)—no detail is spared.
PRODUCTION
Merging traditional craft with modern techniques.
After our acetate is cut into frame fronts using a high-tech CNC machine, it’s tumbled with wood chips and polished for seven days.
Our frame fronts and arms are then attached together via high quality hinges to allow for smoother movement and functionality over a longe period of time.
Our frames are then carefully assembled and sent through a series of quality checks.
Every frame is assembled by hand and made just for your eyes.
We custom-cut and polish the edges of your lenses, which have been treated with anti-reflective and scratch-resistant coatings to ensure strength, clarity and comfort.
PRICES
We're not your ordinary eyewear brand
By going direct from design to manufacture and ultimately into your hands, we cut our cost margin down in comparison to industry standards. We make sure you get what you pay for and more so that you leave with a smile from eye to eye.