Spring arrived early on James Street as we celebrated the reopening of our newly refreshed store in Brisbane.
To mark the occasion, we welcomed friends of the brand, local creatives and familiar faces from the Brisbane community for an afternoon that captured the spirit of the new season.
The space was transformed to reflect the fresh energy of Spring. Guests explored our latest collection, discovering new-season sunnies designed for brighter days ahead while getting a first look inside the elevated new store experience.
Ice cream in hand and flowers throughout the space added a playful nod to the season, bringing colour, texture and that unmistakable springtime feeling to the event. It was a relaxed afternoon of good company, great frames and plenty of moments worth capturing.
It was clear the event was about more than unveiling a refreshed store—it was a celebration of the creative community that makes Brisbane special, and a chance to connect with the people who continue to shape Bailey Nelson’s story.
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