Meet the Brand

Bailey Nelson

Proudly Australian, born in Bondi

Bailey Nelson was started with the desire to change the way we view eye care.

Our reason for being is pretty simple, and it doesn’t change. We think people everywhere deserve great optometry.

We exist to transform the way people experience and enjoy eye care and we do it in our own unique Bailey Nelson way. Professional eye care, sophisticated style and a retail experience that leaves you seeing the world in a whole new way. 

Meet the Brand

Watch the video and learn more about where we started.

How we do it

A complete product

Frames and standard single vision lenses ready to go from $189. Anti glare and scratch resistant treatment coating included too.

We design our frames in Australia

Our design team in Sydney are working across the seasons creating incredible on-trend frames so you’ll always look a million bucks. 

Full service optometry in every store

Book a bulk billed eye test with one of our friendly optometrists. Our staff will help you find the perfect frames for your face.

Custom-made just for you

Each of our prescription products is custom made just for you, and we tailor our experience to help you find the perfect pair.

© Bailey Nelson 2024