COWBOY CODED

Introducing our newest collection

Rodeo Roots, Road-trip Ready.

Saddle up for our cowboy-inspired collection, featuring bold new frame shapes in sunburnt colours. Blending wild spirits with a modern attitude, whether you're chasing the sun or city lights, these frames are sure to be your new ride-or-dies. This might not be your first rodeo — but it’s your best-dressed one yet.

Montana in Oxblood

Wild Things

Take your look to a whole new level. Each style is a subtle nod to wide-open landscapes and the promise of new horizons; made for roamers.

Ranger in Black & Frontier Tort

Buffalo in Frontier Tort

Django in Gold & Oxblood

Cole in Black

Cole

Bringing a modern edge to a vintage style, our Cole frame is sure to stand the test of time. Paired with our new Frontier tort featuring sunburnt hues of the desert — Rich red clay, faded sand and warm sunsets — this new colour channels that wild, open-sky energy.

Cole in Frontier Tort

Take a Closer Look

When it comes to quality, it's all in the details. Whether it's the handcrafted bevelling on the Montana, the yolk inspired detailing on our Ranger frame, or the rich mix of warm tones in our new Frontier tort; you won't be able to pass on these new icons.

© Bailey Nelson 2024